CIF-VIE Burkina’s mission is to “Develop and market competitive commercial offers adapted to the needs of target audiences”
Our vision for 2023: “to be ranked in the top 4 life insurance companies in Burkina Faso by offering the best satisfaction rate while being the closest and most humane in its relations with its policyholders”.
- Ensure a breakthrough in the banking market, decentralized financial systems in the next decade at the national level to establish customer diversification
- Successfully implementing digitalization in the market development approach
- Mobilize an ambitious and daring sales force
- Developing new market segments
- Ensure a breakthrough in the market other than bank and SFD customers (young people and actors of the solidarity economy)
- Innovate to adapt to the needs and profiles of customers and prospects